2020 Vision for Expedia Cruise Travel: Bigger Better Stronger Together
LOS ANGELES, CA--(Marketwired - Dec 1, 2015) - Expedia® CruiseShipCenters® -- part of the Expedia® Inc. family of brands, announces the outstanding success of its national conference at sea. This year, the franchise company welcomed attendees from Nov. 8 through Nov. 15 onboard the spectacular Ruby Princess®, which sailed out of Los Angeles to Mexico.
The theme for the annual event, which is attended by franchise partners, vacation consultants and travel industry executives, was "2020 Vision: Bigger Better Stronger Together," focusing on the company's growth over the next five years through investments in technology, marketing and franchise programs. The theme emphasized Expedia CruiseShipCenters' goal to continuously improve and drive results toward their mission to "empower franchisees with a proven system to grow a profitable and valuable business."
The brand's proven business model -- affordable to start and extremely scalable -- combined with its focus on providing spectacular customer service and the rapid growth of the cruise industry overall, has resulted in development plans to expand into six strategically targeted cities across the United States. The metropolitan and surrounding areas of New York, Orlando, Los Angeles, San Francisco, Atlanta and Seattle have been identified as particularly attractive markets due to their close proximity to growing U.S. cruise ports.
The weeklong conference featured an action-packed agenda: executive keynote presentations, workshops and panel discussions aimed at sharing best practices and helping franchisees prepare for an exciting year ahead. Attendees left with insight into new and improved tools and support to help them drive greater sales, profitability and business value. In addition to keynote presentations delivered onboard by industry moguls Dondra Ritzenthaler, Senior Vice President, Sales and Trade Support & Services for Celebrity Cruises, and John Chernesky, Vice President, North America Sales for Princess Cruises, corporate keynote presentation highlights included:
Expedia CruiseShipCenters President Matthew Eichhorst highlighted the upcoming changes in the cruise industry and the growth plan of Expedia CruiseShipCenters as it expands across North America, including the changes in investments to support the business needs of Expedia CruiseShipCenters franchisees to focus on individual store sales growth and profitability.
Your Path to Profit Growth
Senior Vice President, Sales and Marketing Geraldine Ree discussed the details of the investments Expedia CruiseShipCenters is making to ensure franchisees have long-term support and a proven system to achieve ambitious profit growth and, in turn, increase the value of their businesses.
Our Brand: Ready to Lift Off
Vice President of Marketing John Mast shared insight on how to take marketing to more households in more communities, more often, in 2016. Detailed investments in industry publications and regional media were shared, along with plans to deliver an expanded set of highly targeted promotions to improve creative and offers across all media, both in Canada and the United States.
As part of its 2015 fundraising initiatives supporting Expedia CruiseShipCenters' charity of choice, breast cancer research, all guests aboard Ruby Princess were invited to Walk the Walk For Breast Cancer on Thursday, Nov. 12, 2015, while in the port of Mazatlan. Last year's conference raised a total of $8,000 aboard Norwegian Breakaway. This year, Expedia CruiseShipCenters set a goal of raising $20,000, and participants blew past that benchmark to raise more than $27,000!
"Our yearly conference is a phenomenal opportunity to bring together and empower our Franchise Partners, ensuring we are maintaining the Stronger.Together® culture that sets us apart in the franchise industry," Eichhorst said. "As a franchisor, the success of our franchisees is our top priority. That's why we've set aside this time to showcase the many initiatives we're taking to best serve our Franchise Partners in growing their businesses in 2016 and beyond." Visit www.expediafranchise.com for information about joining the Expedia CruiseShipCenters team.
This article was previously published by Market Wired on December 1st, 2015: