Accor Combines Loyalty Programs and 3 Other Hospitality Trends This Week

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Ferry Octavian

The Raffles Hotel in Singapore, now under renovation, is shown in January of 2015. AccorHotels has merged all of the loyalty programs from Fairmont, Raffles, and Swissôtel into its own Le Club AccorHotels program. Ferry Octavian



Skift Take: This week in hospitality, we have stories on the triumphs and tribulations of Accor combining loyalty programs, and its related use of biometrics.

— Sarah Enelow-Snyder

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