Airline, Hotel, and Silicon Valley Heavyweights Back Startup Aiming to Fix Travel Data Hurdle

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A view of the Chicago office of travel technology startup Journera, which has raised $9 million on the promise that it can connect data scattered across databases and give airlines, hotel chains, and other travel suppliers a full picture of a traveler's journey.

Skift Take: Journera aims to act like a magnet attracting relevant information across company databases about a traveler’s complete trip. It would help, say, a hotel learn when a high-status customer’s flight has been delayed. While the idea is great in theory, it may prove elusive in practice.

— Sean O'Neill

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