Analysts Are Puzzled Why Booking Holdings Acquired HotelsCombined

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A still from a TV advertisement for travel price-comparison search company HotelsCombined that played in South Korea this spring. The brand was snapped up by online travel conglomerate Booking Holdings on Monday.



Skift Take: The deal surprised analysts, some of whom didn't see an obvious logic for it. Yet one thing is sure: Online hotel sales are a bit like an old-fashioned butter market. A big chunk of butter changes hands multiple times and everyone gets their hands greasy.

— Sean O'Neill

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