Avis’ Misplaced Optimism in Europe Muddles Car Rental Recovery

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Avis Budget Group  / Facebook

A promotional photo of Avis' new app for customers. Avis Budget Group / Facebook



Skift Take: Car rental companies are preparing for the future of mobility, even as their recovery continues to be a slow process. Renting a car remains mostly annoying but the experience will improve soon thanks to apps and more customer-centric design.

— Andrew Sheivachman

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