Booking Holdings Is Taking Its Time to Deliver On a Steep Promise

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Bloomberg

Restaurant patrons pictured in Vietnam as an electric scooter passes by. Booking.com is trying to personalize its offerings, from dining choices to hotels and transportation. Bloomberg



Skift Take: Booking.com is taking its sweet time to implement a flights-to-attractions travel offering. Some would say the pace is Google-like in its slowness. But behind the scenes, data reigns supreme, and dictates whether a product is scrapped, implemented with a twist, or then reshaped anew. Refill the popcorn. This will take a while.

— Dennis Schaal

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