Budget Carrier AirAsia Is Trying to Become a Lifestyle Booking Site

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The photo is of an AirAsia lounge. The airline is trying to become a lifestyle brand, and a booking site for hotels, and tours and activities. AirAsia

Skift Take: Can a budget carrier like AirAsia also be an aspirational brand, and a hotel and activities booking site? The dual operations — running an airline and an online-travel-agency-like operation — seem like a big stretch. That's especially so when the airline is facing intense pressure from rising fuel costs.

— Dennis Schaal

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