CEO: Air Canada’s Offer to Buy Back Its Frequent Flyer Program Has a ‘Short Fuse’

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Air Canada

Air Canada's CEO said he expects Aimia to respond to the airline's offer to buy Aeroplan by August 2. Pictured is the cabin on the carrier's Boeing 737 Max. Air Canada



Skift Take: Air Canada has all the leverage. While the airline probably would prefer to control Aeroplan, it doesn't need it. Given the circumstances, why shouldn't the airline play hardball?

— Brian Sumers

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