Emirates Is Ending Its Sponsorship of France’s Best Football Team

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Michel Euler  / Associated Press

Brazilian soccer star Neymar controls the ball following a press conference in Paris. Michel Euler / Associated Press

Skift Take: Emirates doesn't always sponsor the best team – hello Arsenal – but it does focus on the ones with the fan base in the right demographic. The PSG split is more about politics than marketing smarts.

— Jason Clampet

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