Etihad Airways Will Shrink Further and Reduce Global Ambitions as Losses Mount

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Under previous management, Etihad spent a fortune on cabins and branding. But the airline has no clear path to profit and will shrink.



Skift Take: Few airline companies have been as poorly managed as Etihad. It is a wonder the carrier is still flying at all. Shrinking the airline is the right move, but is it enough? Or should Etihad simply go out of business?

— Brian Sumers

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