Expedia Tweaks Its Name and 10 Other Digital Trends This Week

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Adam Shane Productions

Mark Okerstrom, CEO of Expedia Group, whose name was recently tweaked to better reflect its variety of brands. Adam Shane Productions

Skift Take: This week in digital news, the big online travel agencies are deciding what's best for their futures. Expedia changed its name, slightly, to better reflect that the parent company is more than just Expedia.com. Meanwhile, Priceline's name-your-own-price feature is on the outs.

— Sarah Enelow

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