Fort Worth Invested Big in SXSW to Show the World It’s Not a Dallas Suburb

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The Bell Urban Air Taxi simulator. Bell

Skift Take: It makes sense that the City of Fort Worth and Visit Fort Worth leveraged SXSW's cool factor and global tech audience to help reposition the destination brand around innovation and creativity. The question now is how to keep that momentum going moving forward.

— Greg Oates

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