General Motor Ridesharing Arm Hits Gas on Peer-to-Peer Car Rentals

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Maven

GM wants its customers to put their cars into Maven’s fleet using its app the same way Airbnb Inc. enables people to rent out their homes. Pictured is the General Motors logo is seen outside its headquarters at the Renaissance Center in Detroit, Michigan August 25, 2009. Maven



Skift Take: Legendary General Motors has little choice but to try new ventures to stay relevant, but in doing so it likely won't escape regulatory battles that competitors like Turo have faced.

— Dan Peltier

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