How Sheraton Lost Its Way and 5 Other Hospitality Trends This Week

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Kevin Dooley

A Sheraton hotel in Arizona is pictured. Marriott is trying to transform the Sheraton brand. Kevin Dooley

Skift Take: This week in hospitality, Alexa in hotel rooms was top of mind, but we also took a long look at brand identity and how Marriott is trying to transform Sheraton.

— Sarah Enelow-Snyder

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