IHG CEO: Amazon Is a Threat to Online Travel Agencies, Not Hotels

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IHG CEO Keith Barr spoke at Skift Global Forum in New York in September 2017. Barr thinks there could be a potential consumer backlash to voice search and booking of hotel rooms in the future. Skift

Skift Take: IHG CEO Keith Barr’s take on how we’ll be using technology now and in the future is both contrarian and perhaps more pragmatic than the views of some of his travel industry peers.

— Deanna Ting

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