Is JetBlue Risking Its Brand Equity by Leading on Checked Bag Fees?

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Reuters  / Brian Snyder

Passengers wait to speak to an agent at Boston's Logan International Airport. JetBlue has raised the fee for the first checked bag to $30. Reuters / Brian Snyder

Skift Take: At Skift, we know more than most that airlines are in business to maximize revenue. But $30 for one checked bag seems a little extreme, no? Let's hope other carriers don't match JetBlue.

— Brian Sumers

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