Not Just For Hotels — Booking Holdings Has a Direct Strategy of Its Own

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Pictured is a still from's Water Sports TV ad. The company thinks TV advertising will be key to win customer allegiances and capture more direct bookings.

Skift Take: With less fanfare than hotels, but with a ton of TV spend, Booking Holdings is intent on increasing its share of direct bookings. Anything that gets in its way, including metasearch sites that go out of favor, will be collateral damage.

— Dennis Schaal

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