On the Beach Discovers the Complexities of International Expansion

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Shown are On the Beach-branded cupcakes. The online travel agency celebrated hitting 1 million downloads for its app in April.

Skift Take: On the Beach’s careful approach to expansion shows just how difficult it can be to grow in foreign source markets. Europe isn’t one big country and if you don’t make acquisitions, expansion can be a tedious process. But one of those acquisitions might just be the one that pays off in the long term.

— Patrick Whyte

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