Poverty Consciousness – The Lie of the Lowest Bid
Yes, part of being prosperous is being prudent with money. It doesn’t make sense to pay 40 percent more for the same item because it has a certain brand logo on it. Just don’t confuse being cheap with being savvy. They’re not usually in sync. And most of the time, they’re mutually exclusive.
I am fascinated how many clients companies I work with that have a standing corporate policy that all purchases are made under the criteria of awarding the order to the lowest bidder. It’s simply mindless and thoughtless, the standard default setting. (It’s true that they hire me, but only because I have positioned myself in such a way, that I have no real competition in what I do.)
One company sells swag (t-shirts, sweatshirts, caps and the like) to their sales force. Cheap zippers, slopping tailoring, ill fits. They save lots of money they think. But in reality, they’re losing a fortune. Because only their most dim-witted people ever buy that shit from them a second time.
I went to an event and the VIP option was simply a cheap box lunch in a tacky banquet room. It didn’t exactly have me feeling like a very important person. More like a very gullible person. That promoter made a few bucks extra off me once, but they’ll never sell me again.
Remember the two ways prosperity is manifested. Solving problems, or adding value. It’s worth thinking about when you make almost any decision. Usually making every decision based on the criteria of lowest bidder is not going to take you there.
And let’s talk about your personal life. Are you living with prosperity consciousness, or poverty consciousness? I’m appalled by how many people run their life on the lowest bid philosophy.
I know people who always book the cheapest airfare they can find. (Forget First or Business Class, I mean they buy the absolute cheapest fare in economy.) The math here is pretty simple. Airlines price the most sought-after flight times higher. The reason that ticket to Baltimore is $40 less, is because it leaves at 6:15 AM. Which means you have to be at the airport before 5 AM. Which means you’re probably getting up at 3 AM to take it.
I’ve seen people flying to New York from Salt Lake City – and changing planes back the other way at LAX. They add four hours to their trip and save $60. If you do that, what is the message you’re sending yourself about your own self-worth? (In fact, I would argue that carriers like Spirit Airlines and Ryanair couldn’t exist if the majority of people didn’t suffer from worthiness issues and low self-esteem.)
And imagine if instead of giving away that four hours of your life to Southwest that you will never give back – you spent that four hours actually earning money. Couldn’t you get a better ROI than sixty bucks?
Or let’s get really crazy here…
What if, instead of using that four hours to make more money, you simply used it to spend time doing something you love, or spending it with someone you love?