Satisfaction With Rental Cars Is Rising as Costs Stay in Check

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J.D. Power said satisfaction with renting a car rose to an industry average of 830 points on the market-research firm’s 1,000-point rating system, a slight increase from 2017. A rental car lot is pictured. Bloomberg

Skift Take: Some travelers are more satisfied with rental cars, but that doesn't mean the industry's challenges are in the past. Uber and other ride-hailing companies are still dominant in some markets.

— Dan Peltier

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