Skift Global Forum Preview: Startup Seeks to Turn Vacation Into Art
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VAWAA Founder and CEO Geetika Agrawal said independent female travelers make up 75 percent of her audience so far. She is shown with an artist who partners with the company. VAWAA
Skift Take: These days, not all experiences are created equal. In-depth, time-consuming, even taxing activities will actually do the word "experience" justice, though they may not attract the mainstream.