TUI Group Buys Musement as Tours and Activities Sector Stays Hot for Deals

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Peter Sigrist  / Flickr

Musement was acquired by TUI Group for an undisclosed amount. Pictured is a tourist at the Trevi Fountain in Rome. Peter Sigrist / Flickr



Skift Take: The global heat map for tours and activities continues to burn bright this year as big players like TUI scoop up small players like Musement for back-end technology that will help them get more personalized products to travelers.

— Dan Peltier

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