The Evolution of the Hotel Front Desk: Why Tech Can Only Go So Far

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Naumi Hospitality

In February 2018, the Naumi Auckland Airport opened in New Zealand. Fitting with its name, pronounced "know me," the brand aims to make its front desk experience as personalized for guests as possible. Naumi Hospitality

Skift Take: Even consumers who embrace technology may worry that companies are exploiting them through so-called personalization. Hoteliers need to balance digital ingenuity with a human touch.

— Sean O'Neill

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