The Philippines Aspires to Shift Visitors From Beaches to Culinary Tourism

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Some of the cuisine of the Philippines. Tourism officials want visitors to focus on the destination's food.



Skift Take: The Philippines' new tourism chief is hoping that millennials will be inspired by social media sites like WeChat and Instagram to visit its culinary destinations as the government considers imposing quotas on beachgoers. Tourism officials worldwide will be watching to see how it turns out.

— Sean O'Neill

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