Traveler Behavior Is Still the Biggest Impediment to TripAdvisor’s Tours and Activities Business

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TripAdvisor is dealing with the fact that tourists still have a tendency to book attractions offline. Viator is part of TripAdvisor's experiences business.

Skift Take: Should there be TripAdvisor booths at big tourist attractions in Paris, New York, Las Vegas and Rome? It might not be a bad idea to explore to attract the business of travelers who like to book attractions offline. Would it scale? Expedia does it, but the numbers crunchers would have to figure it all out.

— Dennis Schaal

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