U.S. Travel Shifts Focus to Domestic Tourism Amid Prolonged International Slowdown

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U.S. Travel Association  / Flickr

U.S. Travel is making structural changes to add domestic tourism advocacy to its work. Pictured are attendees at its IPW conference in May 2018 in Denver, Colorado. U.S. Travel Association / Flickr



Skift Take: Any membership-based organization that wants to survive has to take membership feedback to heart. U.S. Travel is doing that in its move to double down on domestic travel promotion. With domestic tourism more than 60 percent of the U.S. travel industry, we wonder why this took so long.

— Dan Peltier

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