Warner Bros. Plans Aerial Tram to Deter Tourist Traffic Jams Near Hollywood Sign

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Gerry Smith and Christopher Palmeri

Warner Bros. has proposed building a $100 million aerial tram to carry tourists to and from the iconic landmark in the Hollywood Hills. Pictured are tourists looking at the sign from below it. Gerry Smith and Christopher Palmeri

Skift Take: Warner Bros. obviously has a horse in the race with this project, but this could also end up as a gold standard for how the private sector should step up to solve destination management issues if governments are slow to act.

— Dan Peltier

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