Wellness Newsletter: Inside Adidas’ Love-Hate Relationship With Amazon
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A woman is shown browsing her laptop. Wellness brands are grappling over Amazon partnerships that have the potential make their products accessible and bring scale, but can lead to weaker brand identity and valuation. @thoughtcatalog / Unsplash
Skift Take: Teaming up with Amazon could mean cash flow now, but at what cost down the line? It’s a question every brand that partners with the giant should ask –– especially in the wellness industry, when so much of a company’s DNA centers around cultivating a feel-good image.